Case Study: Palo Alto Networks achieves 28X ROI and 96% lower CPL with Viewstream

Palo Alto Networks boosts ad ROI 28x with Viewstream

Palo Alto Networks, a global cybersecurity leader, faced the challenge of establishing itself as the champion of the Zero Trust cybersecurity philosophy while also improving the inefficient cost per lead for its Cortex Xpanse product marketing campaigns. The vendor Viewstream was engaged to address these challenges.

Viewstream developed a multi-media campaign for Palo Alto Networks, including a website, videos, and interactive tools to position the company as a Zero Trust category leader. For the Cortex Xpanse product, Viewstream optimized campaigns by targeting high-intent keywords, which dramatically improved efficiency. This approach yielded a 28x return on ad spend and a 96% decrease in cost per lead for the client.

Palo Alto Networks