Case Study: Vegas Golden Knights enhance direct-to-consumer fan engagement with ViewLift

Vegas Golden Knights launch DTC service in 2023 with ViewLift

The Vegas Golden Knights, a professional NHL team, sought to build a fan-first digital experience to drive deeper engagement with their passionate fanbase. Their challenge was to launch a direct-to-consumer (DTC) platform to own and control the fan relationship. They partnered with ViewLift to utilize its powerful sports streaming technology for this initiative.

ViewLift implemented a solution that elevated the team's content delivery and enabled the successful launch of their DTC platform. This allowed the Vegas Golden Knights to curate and present compelling content directly to their fans, thereby enhancing their direct-to-consumer service and deepening fan engagement. The ViewLift platform provided the streaming technology essential to this fan-focused digital experience.

Vegas Golden Knights