Case Study: Professional Fighters League boosts fan engagement with ViewLift-powered mobile streaming app

PFL powers fan-first streaming since 2018 with ViewLift

The Professional Fighters League (PFL), a global mixed martial arts organization, partnered with ViewLift in 2018 to build a fan-first digital platform. Their challenge was to deepen engagement with a growing global audience by delivering seamless live streaming, real-time fighter insights, and immersive behind-the-scenes content.

ViewLift implemented a solution that included launching a free PFL App to unify international leagues and expand the league's reach. By leveraging ViewLift's sports technology, PFL enhanced its live streaming and content delivery. This resulted in a more engaged global fanbase and established a central platform for the league's expanding ecosystem of live fight franchises.

Professional Fighters League (pfl)