Case Study: Nutrafol improves personalized customer experiences with Vidora

How Nutrafol, a leading eCommerce brand, tailored the best experiences for each individual customer

Nutrafol, the hair growth supplement brand, wanted to deliver a more personalized customer experience using its first-party data. To do this, Nutrafol partnered with Vidora and used Cortex to better understand customer behavior, improve onboarding, and proactively support customers based on their likely future needs.

Vidora implemented a quick integration with Twilio Segment, connecting 2 years of historical data plus an ongoing data feed into Cortex in less than 4 hours. Using machine learning pipelines such as likelihood to subscribe and likelihood to cancel, Vidora helped Nutrafol achieve 77% accuracy in identifying leads who would subscribe, enabling faster, more effective decision-making and a stronger onboarding experience.

Nutrafol

Roman Kalantari

Chief Technology Officer