Case Study: News Corp Australia accelerates ML-driven audience segmentation with Vidora

How News Corp Australia accelerated ad cohort modeling from weeks to a few clicks

News Corp Australia, one of Australia’s leading media companies with 18 million monthly visitors, needed a faster way to build personalized advertising segments and make better data-driven business decisions. Its data technology team faced challenges preparing large-scale first-party data, working with ultra-large user datasets, and running experiments quickly. To address this, News Corp Australia selected Vidora’s Cortex platform to automate machine learning workflows and support targeted audience creation.

With Vidora and Cortex, News Corp Australia was able to automate data preparation, build ML pipelines in minutes, and quickly test new cohorts and optimization goals. The result was a major reduction in time to deploy and iterate—from weeks down to just a few clicks—and the ability to turn raw data into ML predictions and business decisions in days instead of months. Vidora helped the company lower costs, speed up experimentation, and increase its ability to drive advertising revenue using first-party data.

News Corp Australia

Lionel Port

Head of Data Technology