Case Study: HIV Ireland surpasses peer support and advocacy goals with Vidmob

HIV Ireland boosts peer support participation 139% with Vidmob

HIV Ireland, a nonprofit organization focused on support and advocacy for people living with HIV, faced the challenge of increasing participation in its Peer Support Programme and community support services, particularly outside of Dublin. To achieve this, they partnered with Vidmob and utilized its creative insights platform to produce a series of optimized video ads.

Vidmob implemented a paid social campaign using videos crafted with data-informed best practices for Meta platforms. The results far surpassed all goals, including a 139% increase in Peer Support Programme participation and a 182% rise in discrimination-related advocacy queries. Vidmob's solution also provided valuable insights into effective calls to action for future campaigns.

HIV Ireland