Case Study: Community Solutions drives 52% social share of voice on homelessness with Vidmob

Community Solutions achieves 52% social media share of voice with Vidmob

Community Solutions, a national nonprofit, partnered with creative data platform Vidmob to tackle the challenge of shifting public discourse around homelessness. Their goal was to transform the narrative from a persistent problem to a solvable systems issue, specifically around World Homeless Day, and to significantly increase their share of voice in the social media conversation.

Vidmob provided creative analytics to identify the most engaging video format, leading to a campaign using text-only graphic videos. This solution, combined with engaging over 30 communities and ten partners, achieved a 52% sustained share of voice on social media, far exceeding their 30% goal. Vidmob's data-driven approach helped Community Solutions successfully shape public perception and foster a collective commitment to solving homelessness.

Community Solutions