Case Study: The Builder Platform strengthens its brand and website with Vidi Global

The Builder Platform launches a new Webflow site in 2025 with Vidi Global

The Builder Platform, a nonprofit Tough Tech incubator network, needed to become a self-sufficient brand to attract new funders after a shift in federal funding. Their outdated website and confusing messaging made their complex mission inaccessible. They partnered with Vidi Global for a strategic brand refresh and a new website to address these challenges.

Vidi Global delivered a complete rebrand, creating a new visual identity and a clear messaging hierarchy to make the platform more approachable. They designed an easy-to-use Webflow website and provided an internal toolkit with Canva templates, empowering the team to operate independently. The new brand aligned them with their parent organization and provided the momentum needed to confidently attract funders and support builders.

The Builder Platform