Case Study: Second Harvest Food Bank of Central Florida deepens donor engagement and brings hunger and hope to life with Vidi Global

Second Harvest Food Bank of Central Florida increases gala giving 5x with Vidi Global

Second Harvest Food Bank of Central Florida, a vital regional institution, faced the challenge of being known for statistics rather than the human stories behind its work. The public and donors understood the scale of hunger but not the people affected. To address this, the food bank engaged Vidi Global for storytelling and film production services to create a new way to communicate its impact.

Vidi Global implemented a long-term documentary storytelling system, creating a series of films that highlighted the lived experiences of clients and the operational engine of the organization. This solution significantly strengthened donor engagement, resulting in a 5x increase in annual giving at their signature fundraising gala. The work also expanded the food bank's regional visibility and deepened community understanding of its mission.

Second Harvest Food Bank of Central Florida