Case Study: JAM Hot Chicken builds a cultural brand experience with Vidi Global

JAM Hot Chicken creates Orlando’s best chicken sandwich experience with Vidi Global

The customer, JAM Hot Chicken, is an Orlando-based restaurant known for its chicken sandwiches and hip hop vibe. They came to Vidi Global with a vision to create a unique brand that paid homage to local culture, requiring a comprehensive branding solution to help them stand out.

Vidi Global implemented a full suite of services including branding, visual identity, creative direction, and web design. The solution centered on a tangible 90s nostalgia and "come chill" culture, resulting in a complete brand ambiance and personality. This allowed JAM Hot Chicken to establish itself as a cultural space rather than just a restaurant, creating an award-winning identity that feels like no other chicken joint in the country.

JAM Hot Chicken