Case Study: Cinnabar builds an evolving film community brand with Vidi Global

Cinnabar builds a lasting film brand identity with Vidi Global

Vidi Global partnered with Cinnabar, a local film discussion series, to address its challenge as a "hidden gem" in the arts scene. The customer had a minimal brand presence that failed to fully capture the warm and curious emotional atmosphere of its intimate film events, limiting its ability to grow its audience.

Vidi Global developed a comprehensive new visual and verbal identity for Cinnabar, including brand strategy, art direction, and design systems. The solution provided an adaptable toolkit for creative expression across all platforms, from social media to event promotions. The rebrand gave the founders a renewed sense of creative expression and a visual language designed to grow organically with their community and passion for film.

Cinnabar