Case Study: Wonderskin achieves up to 26% conversion uplift with Videowise

Wonderskin boosts conversion up to 26% with Videowise

Wonderskin, a beauty brand known for its long-lasting makeup, faced the challenge of maintaining a constant stream of high-performing video creatives and extending their impact across owned channels without extra operational effort. To address this, they partnered with vendor Videowise and used the Insense service to source and test creator content.

The solution implemented by Videowise involved creating a pipeline where winning ad creatives were repurposed into shoppable on-site video experiences. This strategy delivered significant results, including an up to 26% conversion rate boost on their US store. The video galleries influenced over $1.7 million in revenue and generated over 9,800 hours of additional on-site engagement time for Wonderskin.

Wonderskin