Case Study: Happy Hippo achieves 14.38% total revenue lift with Videowise shoppable video

Happy Hippo lifts total revenue 14.38% with Videowise shoppable video

Happy Hippo, a major direct-to-consumer kratom brand, faced the challenge of educating new shoppers on its complex range of products and increasing basket size without disrupting its product page experience or speed. The vendor Videowise provided a solution using its shoppable video service to address this.

Videowise implemented shoppable video widgets on product pages to provide educational and testimonial content. In a five-week A/B test, this solution drove a total revenue lift of +14.38%, increased average order value by +9.5%, and boosted revenue per session by +5.93%, demonstrating how Videowise turned product education into measurable revenue growth.

Happy Hippo