Case Study: people2people boosts candidate flow and video engagement with VideoMyJob

People2people have increased the quality and quantity of candidate flow with their video marketing strategy

people2people, a fast-growing recruitment organization in Asia Pacific, faced the challenge of standing out in a full employment market and connecting with clients and candidates in a more engaging way. They needed to move beyond traditional emails and messages to capture the attention of top talent and employers. To address this, they partnered with VideoMyJob to implement a video marketing strategy.

Using VideoMyJob's platform, people2people created nearly 2000 bi-lingual video job ads, publishing them to YouTube and Facebook. This solution allowed them to quickly and cost-effectively produce quality video content. The results were significant, with over 400,000 views received. VideoMyJob helped increase website candidate flow to 17%, contributing to a candidate pool of almost 1 million people and delivering better-qualified applicants.

people2people

Mark Smith

Managing Director