Case Study: Yodel improves candidate experience and hiring manager engagement with VideoMyJob

How Video is Giving Yodel Job Seekers the 'Real McCoy'

Yodel, a major UK parcel delivery company, sought a more authentic and engaging way to attract job seekers and improve its candidate experience. To meet this challenge, they partnered with the vendor VideoMyJob to implement its video production platform into their HR technology stack.

The solution from VideoMyJob provided an easy-to-use app that enabled Yodel's hiring managers to create their own high-quality video job adverts. This fostered greater hiring manager involvement and delivered a more transparent look at the company. VideoMyJob helped Yodel fill over 25 roles, with candidates directly citing the videos as their reason for applying. The company also saw a measurable reduction in staff turnover within the first six months of employment, attributing this to a stronger initial connection formed through the video content.

Yodel

Ben Gledhill

Head of Resourcing