Case Study: Nelly.com boosts add-to-cart conversion with Videoly

Supporting Purchase Decisions With Thousands of Hand-picked Product Videos

Nelly.com, a leading online fashion retailer for young women, faced the challenge of improving the shopping experience for beauty products, where static images failed to show how items could be used and achieved. Customers sought out reviews and how-to videos on their own before making a purchase decision, and Nelly needed a way to integrate this content directly into their product pages to build trust and provide richer information. Videoly was the vendor engaged to address this.

Videoly implemented its video technology service to automatically find, curate, and embed thousands of hand-picked brand and user-generated videos onto Nelly's product pages. The solution required no effort from Nelly and provided full visibility through an easy-to-use management tool. The results were significant, with Videoly's analytics showing that video viewers had a drastically higher add-to-cart conversion rate: +142% on desktop and +240% on both tablet and mobile devices.

Nelly.com

Daniel Burman

Performance Marketing Specialist