Case Study: Nordlux achieves faster, automated video distribution with Videoly

How Nordlux achieved optimal video distribution with Videoly for Brands

Nordlux, the Danish lighting brand, needed a faster and more reliable way to distribute its product videos to resellers. Before using Videoly for Brands from Videoly, sharing videos could take months or even up to a year, and Nordlux had no clear visibility or control over whether the content was actually published on retailer product pages.

With Videoly for Brands, Nordlux automated video distribution, centralized video management, and used video mapping and Quick Connect to push content directly to reseller pages. Videoly also provided scheduling and analytics, helping Nordlux track performance and plan future content. The results were significant: distribution time dropped from up to a year to within 24 hours, 437 products were covered with video, average viewing time reached 30 seconds, and 92% of video length was watched on average.

Nordlux

Marc Jørgensen

Digital Lead