Case Study: Electrolux boosts product video performance with Videoly for Brands

How Electrolux streamlined their video distribution with Videoly for Brands

Electrolux, the global appliance manufacturer, needed a better way to distribute product videos to online retailers at scale. Their existing process was manual and time-consuming, making it difficult to keep videos live, up to date, and aligned with product launch timing. To solve this, they worked with Videoly and its product video distribution platform, Videoly for Brands.

Videoly for Brands automated Electrolux’s video distribution through a single platform, handling technical embedding, optimal placement on retailer product pages, and content management. The results included video coverage across 1,183 products, 211% higher add-to-cart conversion when product videos were watched, and 87% average video completion, while also giving Electrolux more control over brand messaging and freeing time to create more consumer-focused content.

Electrolux

Katariina Heiskari

Content Specialist