Case Study: Granngården.se boosts product engagement with Videoly

Enriching the Online Shopping Experience Through Curated Video Content

Granngården.se, a Swedish retailer of gardening, agricultural, forestry and pet products, needed a better way to enrich its online store and catalogue experience across more than 11,000 products. The challenge was to provide customers with richer product information, especially for items like chainsaws, barbecues, and lawnmowers that are harder to evaluate from text and images alone.

Videoly solved this by automatically searching, curating, and embedding relevant product videos at scale, supported by its MyVideoly management interface and curatorial team. Granngården added over 2,000 videos with minimal technical effort, resulting in 37,412 video views and 854 hours spent on site, while also improving engagement, reducing bounce rates, and strengthening SEO performance.

Granngården.se

Hampus Gunnarsson

Search Engine Optimization & Search Engine Management Specialist