Case Study: Clas Ohlson enhances online product experience with Videoly videos

Enhancing the Online Product Experience With Videos

Clas Ohlson, a leading Nordic retailer, sought to enrich its online product pages with video content but found the process of manual video production and YouTube curation to be too time-consuming and difficult to maintain. The challenge was to scale their video offering to provide a more engaging customer experience without dedicating excessive internal resources.

Videoly solved this by automatically finding, curating, and integrating both brand-generated and user-generated videos directly onto Clas Ohlson's product pages. This solution led to a significant measurable impact, including an 89% higher conversion rate and a 30% higher average order value for customers who watched a video. Videoly's implementation also drastically increased video coverage to over 3,390 products.

Clas Ohlson

Deneb Petterson

Online Manager