Case Study: Jula boosts omnichannel shopping with Videoly

Bridging the gap between online and offline shopping with video

Jula, a family-owned retailer with more than 120 physical stores and online shops across Europe, wanted to modernize its ecommerce experience as it re-invested in its online store. The company faced the challenge of managing product content for roughly 20,000 products across multiple languages and brands, and its traditional catalog-style content was no longer enough for online shoppers. Videoly helped Jula address this with automated product video distribution.

Videoly enabled Jula to add informative videos such as how-to guides and product reviews directly to product pages, helping recreate the in-store shopping experience online. The impact was clear: product pages with video led to longer visits, more page views, and improved conversion rates and page value. Between Sep 2022 and Feb 2023, Jula recorded 137,000+ video views, 2,240+ monthly hours watched, and 12,200+ videos added, while desktop average add-to-cart increased by 142%.

Jula

Carl Torgnysson

Content Manager