Case Study: Outnorth boosts conversions and product discovery with Videoly

Boosting sales by automatically connecting videos to product pages

Outnorth, a long-established Scandinavian outdoor retailer, wanted to improve product pages for its technical, high-consideration products while increasing sales and reducing returns. The company needed a scalable way to add video content across a large catalog without heavy manual effort or major IT involvement, and turned to Videoly’s product video solution.

With Videoly, Outnorth automatically added videos to thousands of products in just weeks using a widget tag on its site template. The results included 7,104 products with video, 10,108 videos added, and 62,194 video views in one month; videos also drove 1,374 hours and 53 minutes of monthly watch time. A/B testing showed a +14.8% lift in desktop conversions and +4.9% on mobile, and add-to-cart rates among video viewers were +233% higher overall.

Outnorth

Henrik Wilnersson

Online Marketing Manager