Case Study: Power boosts conversions and time on site with Videoly

Boosting Conversions And Time on Site With Automated Video Delivery

The consumer electronics retailer Power sought to maximize customer engagement and increase the amount of time visitors spent on their online store. To address this, they partnered with the vendor Videoly to enrich their product pages with automated video content.

Videoly implemented its service to automatically curate and add user-generated and brand videos to Power's product pages without any manual effort. This solution delivered thousands of videos, which significantly boosted conversions by 12.8% on desktop and 20.2% on mobile. Additionally, the average time visitors spent on the site increased by 2.5%, contributing to improved SEO for Power.

Power

Mikki Inkeroinen

Head of Digital Commerce