Case Study: OnlineShoes.com achieves 45% higher conversion rates with VideoCommerce

Onlineshoes drives 45% increase in conversion rates with the Liveclicker Video Commerce Platform

OnlineShoes.com, the nation’s first online shoe retailer, wanted to drive product-level conversion, increase SEO value, grow site traffic, and create a more differentiated shopping experience. The company had begun producing basic web video in 2008, but with limited video production and technical resources, it needed a partner to help turn video into a meaningful part of its e-commerce strategy. It chose VideoCommerce, using the Liveclicker Video Commerce Platform.

VideoCommerce helped OnlineShoes.com use video SEO, interactive video shopping, and automated video optimization across product pages, email, and affiliate channels. The results included a 45% higher conversion rate on product pages with Liveclicker, a 359% increase in year-over-year video plays, and more than 750,000 incremental customer touches through video SEO in 2009 alone.

OnlineShoes.com

Peter Leech

CMO