Case Study: Kiddicare saves nearly $200,000 a year on PPC spend and increases mobile conversions by 20% with VideoCommerce

Kiddicare - Customer Case Study

Kiddicare, the UK nursery and baby supplier, wanted to grow the reach of its video content through mobile and social channels, improve video SEO, and reduce reliance on PPC traffic. Before working with VideoCommerce, the retailer used YouTube to manage and publish video, but it lacked automated video SEO, mobile and social integration, and clear visibility into performance.

VideoCommerce’s Liveclicker platform automated video SEO tasks, supported interactive video on Facebook, and pushed video to Kiddicare’s e-commerce, m-commerce, and SEO video gallery. The retailer also used the platform for mobile video and QR code functionality. Kiddicare reported a median 21% performance improvement per video, a 20% increase in conversion rates on its mobile video site, and an estimated $200,000 in annual PPC cost savings.

Kiddicare

Chris Wood

Video Production and Project Manager