Case Study: Costco increases video library and conversion with VideoCommerce

Costco - Customer Case Study

Costco wanted to grow its product video library in the U.S. and Canada, improve conversion rates on site, and build a scalable video program. The company also had a limited video budget, no single owner for video internally, and needed content that would work for bilingual Canadian consumers.

Costco partnered with VideoCommerce’s Liveclicker VideoCommerce platform to get video directly from manufacturers, add Video SEO, and automate video optimization across product pages. VideoCommerce helped Costco increase video uploads by 165% in the U.S. and 384% in Canada from 2011 to 2013, while play rates rose 240% in the U.S. and 497% in Canada; the company also reported a 10.5% year-over-year increase in site conversion rates for e-commerce products.

Costco

Vinny Spencer

E-Commerce Optimization Supervisor