Case Study: Brookstone proves video ROI and boosts plays with VideoCommerce

Brookstone - Customer Case Study

Brookstone, a nationwide specialty retailer, wanted to prove the value of video, increase video plays, and track video conversion and engagement more effectively. The company needed a partner that could make onsite video easier to implement and provide stronger analytics than its existing setup, so it turned to VideoCommerce.

With VideoCommerce’s Liveclicker technology, Brookstone added a new product page video layout, play icons, wider video distribution, and a Video SEO Gallery. The retailer doubled previous video plays, increased conversion by 13% on products that previously did not feature video, and saw a 70% conversion rate increase from its product page optimization; one product video, the Parrot AR. Drone, also saw a 300% increase in play-through rate.

Brookstone

Seth Brady

Director of User Experience and Conversion