Case Study: Blinds.com increases video engagement by 99% with VideoCommerce

Blinds.com - Customer Case Study

Blinds.com, owned by The Home Depot, needed a way to keep online video content current across a large website and understand which videos were most useful to shoppers. The company also wanted to reduce the time required to update videos, increase engagement, and use customer feedback to improve its video content. It selected VideoCommerce from VideoCommerce in 2012.

With VideoCommerce, Blinds.com moved video management into one portal, measured effectiveness by average viewing time, and added customer ratings and related video groupings. Compared with Q1 2013, the company reported a 99% increase in video engagement rate, a 92% increase in revenue, a 68% increase in orders, and a 70% increase in conversion rate.

Blinds.com

Robert Reed

Video Producer