Case Study: Zefort boosts website engagement with Videobot

Videobot Helps SaaS Business to Increase Website Engagement

Zefort, a SaaS company providing zero-effort contract management software, faced the challenge of low engagement from website visitors who were reluctant to interact with their traditional chatbot before understanding the product's value. This resulted in few conversations starting, and analytics from the old bot failed to provide actionable data to improve performance or track conversions.

Videobot provided a solution by implementing engaging short videos that introduced Zefort's services in a more personal and friendly manner, allowing visitors to watch content before choosing to chat. The results for Zefort were significant: the number of people opening the bot increased by 140%, 70% of those who interacted with it engaged, and completed conversations surged by 480%. Videobot's analytics also provided clear, data-driven insights to guide continued improvement.

Zefort

Heikki Sivonen

Chief Marketing Officer