Case Study: Yahoo achieves $4.7M in cost savings and 15.7% incremental reach with VideoAmp

The Yahoo DSP and VideoAmp Partnership Drives Incremental Reach Valued at $4.7M for National Electronics Retailer

Yahoo worked with VideoAmp and Yahoo DSP to help a national electronics retailer drive brand awareness and incremental reach beyond linear TV. The retailer wanted to reach an advanced audience of high-touch tech fans, along with adults ages 18–49, using a cross-channel campaign that could improve targeting and prove media effectiveness.

Using Yahoo DSP’s inventory partnerships and VideoAmp’s currency-grade cross-channel measurement, the team activated first-, second-, and third-party data and optimized performance across digital channels. VideoAmp reported that the Yahoo DSP buy was 77% on-target, delivered 15.7% incremental reach versus linear TV among adults 18–49, and generated $4.7M in cost savings through a lower marginal cost per reach.

Yahoo

Brian Zaben

Vice President of Platform Sales