Case Study: ProMedia achieves greater media efficiency and incremental reach with VideoAmp

ProMedia identifies $7M in savings with VideoAmp

ProMedia, a full-service direct response advertising agency, sought to make its media investments more accountable and move beyond basic age and gender demographics. To better target consumers and understand cross-channel content consumption, the agency partnered with VideoAmp to utilize its advanced audience ratings and impressions platform.

By leveraging VideoAmp's commingled TV viewership data, ProMedia built advanced audience profiles to enhance targeting and identify optimization opportunities. This solution enabled the agency to uncover $7 million in potential savings in a single quarter by understanding off-target spending. VideoAmp's platform helped ProMedia maximize incremental reach, capture new market share, and significantly improve ROI for its direct-to-consumer clients.

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