Case Study: MBuy drives incremental reach and cost savings with VideoAmp

MBuy drives $846K in savings and 18.5% incremental reach with VideoAmp

The customer, MBuy, a media buying agency, was seeking new ways to help its clients in the healthcare and tourism industries connect with advanced audiences across linear TV, digital, and OTT channels. Their challenge was to move beyond basic age and gender demographics to drive better business outcomes for these advertisers. They partnered with the vendor, VideoAmp, leveraging its commingled TV viewership data service.

VideoAmp's solution provided advanced targeting, custom audience segmentation, and cross-channel campaign reporting. This enabled MBuy's clients to execute more effective campaigns and optimize their media investment. The measurable results included $846K in overall cost savings, an 18.5% increase in incremental unique households reached for a healthcare advertiser, and a 10% growth in market penetration for a tourism advertiser. VideoAmp's partnership was crucial to this success.

Mbuy