Case Study: Long John Silver’s achieves 10% CPSV efficiency with VideoAmp

Long John Silver’s boosts CPSV efficiency by 10% with VideoAmp

Long John Silver's, a major quick-service seafood chain, partnered with their agency Ad Cucina and the vendor VideoAmp to address the challenge of executing a holistic yet targeted advertising strategy across varied local markets. Their goal was to reach audiences across both linear and CTV platforms to drive restaurant traffic at a more optimal cost, moving beyond traditional age and gender targeting.

VideoAmp utilized its advanced TV dataset and segmentation capabilities to identify high-value audience segments and run incremental OTT campaigns in markets with linear buys while increasing awareness in markets without. This solution, measured via cost per store visit (CPSV), resulted in a 10% increase in efficiency, achieving a CPSV of $1.16 and significant savings for the brand.

Long John Silver’s