Case Study: Kleenex achieves incremental reach and media value with VideoAmp

Kleenex Campaign Remedies Media Waste with Incremental Reach

Kleenex, part of Kimberly-Clark, wanted to drive awareness for its latest products during the critical Cold ‘N Flu season while generating incremental reach beyond linear TV. Working with VideoAmp and Mindshare, the brand used VideoAmp’s TV Viewership Segments to better understand audience reach across screens and support data-driven digital targeting.

VideoAmp helped Kleenex establish a campaign baseline, activate custom suppression segments using commingled TV viewership data, and measure mid-campaign optimizations to reduce waste and extend reach. As a result, Kleenex achieved a 27% increase in incremental unique households reached across digital and generated more than $200K in media value in a single month.

Kleenex