Case Study: Jaguar Land Rover achieves 9M incremental unique users reached with VideoAmp

Jaguar Land Rover’s TV and Digital Campaign Goes Above and Beyond with dentsu X

Jaguar Land Rover partnered with VideoAmp and dentsu X to support two North American sales events, “Unwrap a Jaguar” and “Own the Adventure.” The challenge was to capture the attention of in-market luxury vehicle shoppers with dynamic video creatives across TV and digital, while reaching the right audience efficiently at the local DMA level.

Using VideoAmp’s discovery tools and TV Maximizer solution, the team built advanced cross-screen audience sets, optimized premium full episode player inventory, and controlled frequency across TV and digital. The campaign delivered nine million incremental unique users, expanded qualified consideration-stage reach, and provided granular audience insights, helping Jaguar Land Rover extend linear TV performance with measurable cross-device impact.

Jaguar Land Rover