Case Study: Jack in the Box achieves local measurement and campaign insights with VideoAmp

Jack in the Box Answers the Cravings Call with Local Measurement

Jack in the Box, one of the nation’s largest quick-serve restaurant chains, wanted a better way to understand how its media investments were performing across channels, screens, markets, and partners at both the national and local level. Working with agency Carat, the brand partnered with VideoAmp and used a custom local measurement report to evaluate the effectiveness of highly targeted campaigns and custom creatives across markets.

VideoAmp developed interactive custom reports that let Jack in the Box compare reach and frequency across channels using impressions and households, helping the team visualize and manipulate performance data by local and national market. The campaign reached 21.47 million households across five channels and provided clearer insight into which tailored creatives were resonating, helping Jack in the Box scale local success and extend awareness for new menu items.

Jack in the Box