Case Study: Hershey achieves $1.5M in savings and higher incremental reach with VideoAmp

HERSHEY’S Campaign Hits the Sweet Spot with Cord Cutters and Saves $1.5M

Hershey partnered with VideoAmp to help drive awareness for its #NotSorry REESE’S campaign. The company wanted to reach a new advanced audience of cord cutters ages 18–34, increase incremental reach beyond its linear TV buys, and keep ad frequency under control.

Using VideoAmp’s historical linear performance and cross-screen measurement, Hershey identified the best audience segments and optimized toward OTT and mobile while suppressing users already exposed to the linear ad. With VideoAmp, Hershey maximized incremental reach at an average frequency of 2.3, grew subsequent reach by 6.4%, and saved $1.5 million versus the linear TV spend needed to achieve the same reach.

Hershey

Vinny Rinaldi

Head of Addressable Media and Technology