Case Study: General Motors achieves improved cross-platform audience reach and measurement with VideoAmp

General Motors boosts on-target audiences by 50% with VideoAmp

General Motors, in partnership with its agency Carat and media partner Paramount, sought to achieve greater consistency and measurement for its advertising campaigns. Their challenge was to optimize cross-platform workflows and validate investment decisions using a new, advanced audience currency. They partnered with the vendor VideoAmp to leverage its measurement dataset for this initiative.

VideoAmp provided its currency-grade measurement dataset to facilitate a transparent and guaranteed transaction across all parties. The solution enabled the partnership to measure campaign effectiveness and guarantee audience reach across linear and digital platforms. The results were significant, with VideoAmp helping to achieve a 79% incremental reach of digital households and a 50% increase in on-target percentage across Paramount properties.

General Motors