Case Study: Duracell achieves cross-platform advertising efficiencies with VideoAmp

Duracell reduces TV-to-digital overlap and unlocks cost savings with VideoAmp

Duracell, a leader in the North American battery market, partnered with its agency Mediacom to seek a more strategic way to optimize its media spend across channels. Their challenge was to identify incremental audiences beyond basic demographics and to create a measurement baseline to test the efficacy of multiple strategies. They worked with VideoAmp to build a solution for this.

VideoAmp implemented a hybrid solution that used advanced audience targeting and a test-and-learn measurement approach across both linear TV and digital partners. The solution provided actionable insights that unlocked cost savings and reduced TV-to-digital overlap. VideoAmp also helped generate an incremental reach baseline for all measured digital partners and leveraged offline sales data to better understand the cross-screen impact on business outcomes.

Duracell