Case Study: Constant Contact achieves 13% increased incremental reach with VideoAmp

Constant Contact Proves You Can Engage with Customers on Every Device, Stress Free

Constant Contact, working with its agency of record Mediahub, needed a smarter way to showcase its marketing platform and engage different audience segments across devices while improving awareness. The company partnered with VideoAmp, using VideoAmp’s commingled TV viewership data and advanced audience targeting to better match creative and messaging to specific customer groups and major tentpole events.

VideoAmp helped Constant Contact create advanced audience segments, optimize campaigns to suppress exposed linear TV viewers, and drive incremental reach on digital, supported by weekly granular reporting and in-flight optimization insights. The results were strong: Constant Contact achieved a 13% increase in incremental reach and reduced cost per reach by 10.2%, helping the brand scale its linear TV initiatives with more efficient, measurable performance.

Constant Contact