Case Study: Northeastern Seminary Quadruples Video Production with Video Husky

Northeastern Seminary quadruples video production and saves 30+ hours with Video Husky

Northeastern Seminary, a higher education institution, faced challenges in differentiating itself and increasing enrollment due to rising costs, heavy competition, and limited marketing resources. Its marketing director, Michael Blankenship, wanted to produce more narrative-driven video content but lacked the capacity, as he was a one-man band handling all aspects of production. He turned to the vendor Video Husky to outsource his video editing.

By using Video Husky's dedicated editing team, the seminary was able to exponentially increase its video output from one video per month to an average of three to four. This solution saved Michael an estimated 24 to 32 hours per month. The results included increased video views and engagement, longer time spent on the seminary's website, and positive feedback from students and stakeholders. Video Husky enabled the institution to produce a high volume of quality content that helped it stand out.

Northeastern Seminary