Case Study: Follow.art builds an independent art networking platform with Vide Infra

Follow.art wins 2 Webby Awards with Vide Infra

Follow.art, an early-stage idea from a team of curators and artists, sought to challenge the traditional structures of the art market. Their challenge was to move beyond an initial online marketplace concept and build a radical platform for direct connection and collaboration that was free from institutional gatekeepers and algorithms. They partnered with Vide Infra for its expertise in startup website design and brand strategy to help articulate this vision.

Vide Infra developed a comprehensive brand strategy and a vivid visual identity for the platform, which included a promotional website and a full-scale social network. The solution featured key services like the Nexus Card digital identity, The Connectory professional directory, and a Community Board. The result was a cohesive and responsive ecosystem that provided art professionals with equal visibility and direct communication, supported by a standout website that won multiple industry awards.

Follow.art