Case Study: Medavie Blue Cross saves ~1,000 hours/year and improves quality of hire with VidCruiter's Automated Reference Checking

Medavie Blue Cross Saves ~1,000 Hours/Year with Automated Reference Checks

Medavie Blue Cross, a Canadian not‑for‑profit health benefits provider that hires roughly 600 people a year across clinical and support roles, faced slow, labor‑intensive telephone reference checks that could take days and drain recruiter time. To speed up hiring and improve screening, Medavie Blue Cross partnered with VidCruiter to deploy VidCruiter’s Automated Reference Checking solution.

VidCruiter’s system automates reference requests and includes anti‑fraud checks, delivering completed references within 24 hours so the team can make faster hiring decisions (they report hiring 10 people in one day). By eliminating calls to roughly 1,800 references annually, Medavie Blue Cross saved about 900–1,350 hours per year (≈1,000 hours), improved the quality and detail of references and hires, and freed talent acquisition staff to focus on sourcing and candidate engagement.

Medavie Blue Cross

Jennifer Deschambeault

Manager of Talent Acquisition