Case Study: Kaw Valley Greenhouses achieves rapid seasonal hiring and significant time savings with VidCruiter

How Kaw Valley Greenhouses Grows Its Staff During Peak Season

Kaw Valley Greenhouses, a family-owned retail grower operating half a million square feet of greenhouse space and selling over 12 million plants each spring, faces a huge seasonal hiring surge—550–630 temporary workers—while maintaining a core staff of 24 and only one HR professional. Competing with other retailers for part-time labor and needing a faster, simpler application and preliminary interview process, Kaw Valley Greenhouses turned to VidCruiter and its Recruitment Suite to modernize hiring.

VidCruiter implemented video interviewing, embedded photos and videos in applications to set realistic job expectations, custom application forms, and onboarding modules on a per-hire plan. The changes cut application-to-hire time from 1–3 weeks to 1–3 days, saved $1,300–$2,200 in a month, reduced driving by about 40–50 hours per month, and are expected to eliminate 60 hours of office assistant labor weekly; onboarding costs were halved versus the prior platform. VidCruiter also reduced no-show travel waste, improved work/life balance for staff, and streamlined screening so only serious candidates advance.

Kaw Valley Greenhouses

Adrienne Simmons

Human Resources Manager