Case Study: Bluetree Network achieves 300% support team growth with VidCruiter

Bluetree Network Expands Its Support Team by 300%

Bluetree Network, a rapidly growing healthcare IT strategy and support firm, faced an urgent mass-hiring challenge during COVID-19: its small recruiting team had to hire at least 50 Service Center Specialists per month for four months while screening 1,000–1,500 applicants per posting and spending roughly 3.5 hours vetting each candidate. To scale quickly, Bluetree Network adopted VidCruiter’s recruitment platform, leveraging Pre-Recorded Video Interviews, Interview Scheduling, Structured Digital Interviews and Live Video Interviews to streamline the process.

Using VidCruiter, Bluetree automated invites, deployed branded welcome videos, soft-skills assessments, pre-recorded interview questions and self-scheduling, plus a standardized rating rubric and auto-calculated test results for faster decision-making. The result: a 300% expansion of the support team (from ~50 to ~200 hires in four months), a drastic reduction in pre-screening labor (what would have required ~15 full-time screeners is now managed by two), improved candidate insights and DEI-friendly, accessible hiring that continues to support ~20 monthly hires and a pipeline of strong candidates.

Bluetree Network

Kimmarie Giebel

Talent Manager