Case Study: a member organisation achieves massive member engagement and 1,509 volunteers with VidCorp video communication

Unite and Mobilize a Community Using the Power of Video Communication

The customer, a member organisation representing Australian waterside workers and port professionals, faced challenges in engaging its 14,000+ members and motivating them to take action through traditional, low-impact communication methods. They turned to the VidCorp video platform to address these inefficiencies and improve member outreach.

VidCorp’s solution, which included video SMS messaging and integrated survey tools, enabled the organisation to deliver clear, compelling messages directly to members. This approach yielded significant measurable impact: one campaign saw 92% of recipients open the video and 56% complete a survey, leading to a 98.4% success rate in preventing an unfavorable agreement. Another campaign generated 1,509 volunteers in 24 hours. The organisation credited VidCorp with reducing costs, saving time, and providing the powerful ability to quickly mobilize its community.