Case Study: The Cluster achieves higher event engagement with VidCorp video SMS

How The Cluster gets the attention of Australia’s busy entrepreneurs and business leaders

The Cluster, a leading co-working space in Melbourne, struggled to reach its busy community of entrepreneurs with conventional emails to promote its events. Their challenge was to break through the noise and capture attention in a way that conventional communication could not. VidCorp provided a video platform to help solve this.

VidCorp's solution enabled The Cluster to send personalized video invitations via SMS, directly engaging their audience. This approach led to a 26% increase in event response rates, a 16% rise in attendance, and for the first time, an event reached 100% capacity, also resulting in new memberships.

The Cluster

Amber Holmes

General Manager & Capability