Case Study: SimplyFun outranks Amazon for educational toy searches with Victorious SEO

SimplyFun increases monthly revenue 266% with Victorious

SimplyFun, a direct-to-consumer educational board game brand, needed to reach parents and educators through organic search before they defaulted to large online marketplaces like Amazon. To compete with these retail giants, they partnered with the SEO agency Victorious to improve their search visibility and drive direct traffic.

Victorious implemented a strategy focused on optimizing product pages to align with specific educational search queries and creating content to build trust earlier in the customer's research process. This approach resulted in a 638% increase in top-3 rankings and a 266% rise in monthly organic revenue, allowing SimplyFun to successfully outrank major retailers for high-value searches.

SimplyFun