Case Study: Strawberry increases invoice processing efficiency with Vic.ai

How strawberry increased efficiency and accuracy with VIC.Ai's ai-driven solution

Strawberry, one of the largest hotel groups in the Nordic and Baltic regions, needed to modernize finance operations across 300+ properties. With 600,000 invoices per year, 900 approvers, and only 8 full-time AP clerks, the company struggled with manual invoice processing, seasonal volume swings, and complex coding across multiple hotel brands. Strawberry turned to Vic.ai to reduce costs and eliminate manual work in accounts payable.

Using Vic.ai’s AI-driven autonomous invoice processing integrated with Oracle NetSuite, Strawberry streamlined invoice coding, approvals, and data validation across its Nordic operations. The solution helped the company cut invoice processing time by 76%, reach 96% AI accuracy, and reduce average approval time to 1 day and 5 hours. Vic.ai also enabled Strawberry to move toward handling 540,000 invoices autonomously, freeing staff for higher-value work.

Strawberry

Trine Lise Marsdal

Chief Financial Officer