Case Study: Videotron creates an innovative trade show experience with VIBRANT Marketing

Videotron drives 4,500 interactions in 3 days with VIBRANT Marketing

Videotron sought to reinvigorate its presence at trade shows and connect with connected families to showcase its Helix service. The challenge was to move beyond a traditional booth and create an integrated, innovative experiential hub as part of a renewed commercial strategy. VIBRANT Marketing was tasked with developing this solution.

VIBRANT Marketing created the Videotron District, an agglomeration of five thematic houses that served as an experiential hub. This solution provided personalized Helix demos, client support, and mobile product promotion in an engaging environment. The results were significant, including 4,500 brand interactions, 750 leads, and over 100 product sales during a 3-day event. VIBRANT successfully integrated Videotron's commercial strategy into a highly effective brand experience.

Videotron